Fleet Graphics Managements

The Quick Lowdown

As your fleet graphics manager we:

• Maintain design files of your fleet
• Ensure color accuracy and brand consistency
• Secure material discounts for large fleets
• Scale your wrapped fleet as your company grows

What is fleet graphics management?

Simply put: We take care of the logistics of wrapping your fleet, so you can worry about more important aspects of your business.

Whether you’re a national company with a fleet of 1,000 vehicles, or a small business startup with three vehicles, fleet wraps can be an integral part of your company’s marketing strategy. Think of it this way, would you want two blue billboards that look sorta the same? or would you want two billboards featuring the exact striking Corsair Blue that your customers know and associate with your brand? The same is said for vehicle graphics, you want your customers to recall your company and brand, so consistency of a matching fleet is key!

Fleet graphics management can help to keep your company’s graphic vehicle wraps consistent throughout your entire fleet and brand. Different print shops use different printers, color profiles, and many don’t properly manage the consistency of the print and installation process. We’ll take on the role of coordination and quality checking everything from start to finish.

Want that “kinda dark grey, but not black” color on all your vehicles? No problem! With fleet graphics management, you get to leave those details to us and we’ll make sure everything looks exactly as it should.

Want to use the same design file you sent a year ago or to make a change across everything? We got you covered! Dedicated file management means you don’t have to sort through 50 emails looking for that one design file your intern sent two summers ago, and you don’t need to send it to all your print shops. Our in house designers can make all the changes right here and we’ll keep all your files on our own servers, backed up 4 times to ensure absolute safe keeping.

Why do I need fleet graphic management?

You may be thinking, ‘That doesn’t seem too hard to do on my own…’, but managing a fleet, especially across multiple locations isn’t easy. We’ve seen it time and time again: misprints, mismatched icons and alignment issues, poor print quality, poor communication and unreachable graphic designers… some vendors even swap out cheaper films to cut costs.

These are just some of the factors that lead to unnecessary stress, wasted time and extra costs that prevent your vehicles from being on the road where you need them. More importantly, you’ll want your wrapped fleet on the road ASAP after reading a couple of these marketing stats:

• According to a study conducted by Nielson & Wrapify, wrapped vehicles can generate anywhere from 30,000 - 70,000 impressions daily. With these figures a fleet of 25 vehicles could generate 750,000 impressions everyday, all for doing nothing more than conducting business as usual.
• 3M noted that, “Fleet graphics have a very low cost per thousand impressions (CPM) when compared to other types of advertising media. Online ads can cost up to $21 per thousand impressions while fleet graphics can cost as little as $0.15 per thousand impressions.”

Say you’re looking to expand outside of your business’ home state or region, having a fleet graphics management service means you don’t have to tirelessly review and vet potential out-of-state wrap shops. We take that burden off of you, and ensure your graphics are properly printed, shipped, and installed according to Vinyl ink’s years of experience and rigorous quality assurance. 

Ordering your fleet graphics through Vinyl Ink gives you access to special contract pricing on premium materials when printing for large fleets. We’ll work directly with the manufacturers to get you a discounted rate which is not available to most shops due to price lock restrictions. This contract pricing is only available for large fleets of typically 20 or more vehicles, but it’s something to keep in mind as your business is expanding!

What if I don't have a fleet yet?

Not to worry! We help businesses of all sizes stand out and express their creativity on the road. Don’t think for a second that only corporations or large companies can benefit from wrapping their commercial vehicles. Even if you’re just starting out and purchased your first company vehicle, which is a huge accomplishment in itself, we believe the ROI on wraps is enough to justify the investment for businesses of all sizes.

We’ll be here for you to help wrap your first car, all the way to your 100th car, and look forward to helping you scale your business and reach your customers on the road. If you had any questions about whether your business would benefit from this service, please don’t hesitate to reach out, we’re more than happy to help!